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Fifth video shows how those who follow Satan will get together to destroy anyone who rejects the mark of the beast. Fourth video she is being tormented by demons. Third video is the mark of the beast on the forehead. Second video she’s telling you to open the door for Satan because he will give you richness, it shows her looking poor at first. The first video she is being demonic possessed. It’s up to the viewer to interpret each video, but here is one unknown viewers response: Third week of December: Welcome to room 5 of the ANTIdiaRY.įourth week of December (Christmas): Experience room 6.
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Second week of December: Teaser video of 4 th room being open. Samsung promo at the end with a phone being thrown at the screen with a logo on it. Second week of December: Instagram teaser video of the 3 rd room being open.
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Based on the definition, she wanted to do almost a recap of her other albums so fans could see the growth and change in direction for ANTI. Each ‘room’ is in the format of a series of videos only available to watch on your phone.įirst week of December: Instagram teaser of the second room being open.
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The entire album release count-down concept is about opening doors to the ‘rooms’. Each room is suppose to represent each album she has created from Music Of The Sun to Unapologetic, until the ANTI bedroom is revealed. Anti Diary. When you visit you see the same teaser video playing however the text on the screen tells you to go to visit the website on your mobile device where you can watch the video of the “First Room”. You see a door opening, with screen text asking “are you in?” and closing with, followed by a SAMSUNG logo (Samsung clearly sponsored the project).Ĭlarification: ANTIdiaRY is a play on DIARY and RIHANNA. Though the background music isn’t a coherent song – so it’s not quite a music preview. Following this they began posting video teaser clips. There were multiple behind the scenes videos and photos with Puma promoting the shoe line ‘Fenty’ by Rihanna for Puma. Album Pre-Release Teasersĭate: Last week of November until mid-JanuaryĪfter going MIA on social media for a good month, Rihanna’s social’s sparked up a bit in the beginning of November for her collaboration with Puma and another holiday collection with Stance Muse. No photos included any descriptions other than the hashtags.Ģ Months Ahead 2.
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First they posted a crop of the front cover with the hashtags #ANTI, and #coverart then the back cover with the hashtags #ANTI, and #backcoverart and finally the full front cover with just the hashtag “ANTI. In the second week of October, they posted a couple of images of the new album artwork, tagging the artist in the photo’s. In the first week of October, they posted an image on Rihanna’s social media channels of the definition of ANTI. Release Date: Unknown until the day it releases Album Pre-Release MarketingĪlbum Name Release: First week of OctoberĪlbum Title and Cover Reveal: Second week of October The following breakdown does not include dates of how far in advance Team RiRi began planning, moreover, it shows what exactly was released to the public and when. According to news sources and gossip around the world, this was a mistake.Īs an independent musician or manager, it is likely that you’ll want to start planning your album release anywhere from 6 months to 2 years in advance depending on how big you want to go with it. As you’ll read through this article, the album was actually released a day early on Thursday January 28th to users of music streaming service, Tidal. She released 2 singles in 2015, however both of them are not included on ANTI. Her first album since 2012, ‘ANTI’, came out (fumbling) in January of 2016. There is a basic framework to work around, but it’s important to release an album the way you want to release it and do whatever works best for you.įor more specific examples to help you get your creative juices flowing, I’ve broken down the release strategy for one of the most popular albums by one of the most popular artists on the planet, Rihanna. Released Worldwide (by accident?) on Tidal on Thursday January 28th, 2016ĭo you want to release an album like the biggest celebrities do? Coming up with an album release marketing strategy is one of the most ‘individualized’ tasks to undertake in the music business, next to the making of the music itself. Rihanna ANTI Album Release Date: Worldwide on iTunes Friday January 29, 2016 Rihanna ANTI Album Release Strategy Revealed